Uncover Actionable Insights in the CPG & Grocery Sector
Access Olinger’s in-depth CPG & Grocery reports, packed with exclusive data that reveals the latest consumer behaviors, market trends, and purchasing patterns. These reports are designed for strategists, marketing teams, and insights professionals who want to stay ahead in the dynamic world of CPG and grocery. With detailed analysis on shifting consumer preferences and emerging industry shifts, Olinger’s reports give you the critical information needed to fine-tune strategies, enhance brand positioning, and maximize growth potential.
Consumer Mind States in Grocery Retail - 2025
Dive into the emotional connection consumers make with grocery retailers, not just the brands within stores. This exclusive Olinger report headlines consumer preferences, budgets, and how high impact shoppers are changing the grocery landscape in 2025.
CPG Snacking insights 2025 - FULL STUDY
Dive into Olinger's comprehensive study on 2025’s snacking trends shaping the cPG landscape. This data-packed report uncovers consumer behaviors, emotional drivers, and the key factors influencing purchasing decisions in the snack category.
CPG SnackScape - Habits Unpacked (PART 1)
Explore the first report in our three-part series revealing key snacking trends and consumer preferences shaping the CPG landscape. From timeless favorites to emerging flavors, this study offers actionable insights to guide product and marketing strategy.
CPG SnackScape - Economic Market Trends (PART 2)
Explore how economic shifts are changing where and how consumers shop for snacks. From inflation-driven trips to dollar stores to the influence of peers and social media, the report breaks down what drives purchase decisions across key shopper segments.
CPG SnackScape - Brand Loyalty and Perception (Part 3)
The snacking sector is rapidly evolving, and understanding what drives brand loyalty and perception is essential for standing out. The CPG SnackScape: Brand Loyalty and Perception report offers actionable insights to help brands build stronger consumer connections.
7 Key Insights from Post-COVID Grocery Shoppers
This concise 2022 report presents the top 7 insights from a survey of 1,000 individuals (ages 18-75), focusing on purchasing decisions in the grocery sector following the COVID-19 pandemic. It provides a snapshot of consumer preferences, with a particular focus on income demographics and their impact on shopping habits.