Understanding how a brand is perceived is essential for driving growth. Through brand awareness research, Olinger explores unaided and aided recall, measuring consumer familiarity, perception, and usage patterns. By combining emotional insights with advanced metrics, Olinger helps align brands with their most valuable audiences.
Olinger’s approach to brand awareness, image, and usage studies incorporates proprietary tools such as Live Well® to uncover the emotional drivers influencing consumer behavior. From analyzing brand recognition to evaluating consumer sentiment, Olinger ensures marketing teams are equipped with data-driven strategies that remove uncertainty.
Unlock personalized insights to boost your brand’s visibility and recognition. Olinger’s brand awareness research aligns with your audience’s emotions and behaviors to drive meaningful connections and strategic growth.
Connect your brand with the emotions and behaviors that resonate most with your target audience.
Track and improve how often your brand is seen and recognized across key channels.
Benchmark your brand awareness against competitors to identify opportunities for differentiation.
Leverage data-driven recommendations to refine messaging and enhance brand recall.
Olinger combines traditional brand awareness metrics with emotional insights from Live Well® to uncover deeper connections and actionable strategies. This approach aligns your brand with consumer mind states for stronger loyalty and engagement.
Our studies combine traditional metrics, such as brand recall and recognition, with emotional insights that delve into consumer mind states. This dual approach ensures a comprehensive understanding of your brand’s strengths and opportunities.
By identifying gaps in brand awareness or image, this research provides actionable steps to improve recognition and customer loyalty. While the data is robust, follow-up qualitative research can offer deeper insights into consumer perceptions.
For example, a tech startup may conduct a brand awareness study to measure recognition in its target market. Insights gained help refine advertising strategies and increase consumer engagement.
You’ll receive a clear roadmap to enhance your brand’s presence, including specific recommendations for improving awareness, refining your image, and driving product usage.
Ready to elevate your brand with insights that matter? Connect with our team today to learn how Olinger can help your business thrive.
Copyright, Olinger © 2025 All Rights Reserved.