Over the last 30 years, Olinger has gone beyond surface level insights to dive deep into the emotions, feelings, and motivations behind data. Our research methodology is deeply rooted in innovation, precision and a commitment to uncovering insights that truly matter. While our proprietary Live Well® Insights algorithm provides a unique lens into emotional loyalty and consumer behavior, we also integrate traditional market research studies and cutting-edge methodologies to deliver a 360-degree understanding of your audience.
Olinger’s team of passionate, experienced analysts and market research professionals work hand in hand with each partner through a series of consultations prior to beginning any project to ensure we thoroughly understand the depth of your needs and how they align to your businesses goals. Olinger prides itself on being a market research partner, not a vendor.
Identify emotional and behavioral connections through our proprietary algorithm, which focuses on key emotional dimensions like Pride, Loyalty, Authenticity and Nostalgia. These insights allow you to align your brand messaging with what matters most to your consumers.
By blending observational research with exploratory and quantitative insights, OminView creates a complete picture of consumer behavior. This solution is tailored to your specific research needs, timeline, and budget, ensuring actionable results for even the most complex challenges.
Designed for uncovering perspectives often missed in traditional research, this approach targets hard-to-reach audiences, ensuring inclusivity and diversity in findings. Whether it’s understanding niche markets or hearing from specialty audiences, we bring hidden insights to light.
Combining the best of quantitative and qualitative research, these hybrid solutions offer deeper context and great accuracy. Whether your project starts with number and expands into storytelling (Quant+) or begins with qualitative insights to guide data collection (Qual+), Olinger ensure a comprehensive view of consumer behavior.
Many research firms rely on cookie-cutter approaches, leading to results influenced by inherent biases or surface-level assumptions. At Olinger, our passionate researchers are dedicated to overcoming these challenges. We meticulously design each study to strip away bias, providing insights that are authentic, actionable, and unfiltered. Our team works tirelessly to uncover the truths that help brands drive impactful strategies and connect with their audiences in meaningful ways.
For over three decades, Olinger has partnered with some of the largest brands across industries like:
Our mission is simple: to help companies help other live well. Olinger unlocks the power of market research to make informed decisions. Through tailored research approaches, Olinger enable’s brands to stay ahead of the competition and build authentic relationships with their consumers.
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