Market research that's

Empowering leading brands with tailored market research solutions, placing human motivations at the center to deliver actionable insights that drive real results.

Human-first custom primary market research

Olinger specializes in customer market research designed to uncover meaningful consumer insights. Through Live Well® and a suite of innovative research solutions, our data empowers brands to forge deeper connections with their audiences and make more informed decisions.

Turning Data Into Decisions for 30+ Years

For over 30 years, Olinger has transformed complex data into actionable insights, partnering with brands to build lasting relationships and drive meaningful, results-focused decisions.

Powerful Market Research Solutions

The only market research firm that prioritizes human emotions in every study, leveraging an unbiased approach to deliver insights from hard-to-reach audiences across all categories.

Fully Secure, Compliant & Trusted

Olinger provides ISO 27001-certified and HIPAA-compliant insights for healthcare, insurance, banking, and finance, focusing on hard-to-reach audiences with secure data processing.

Expert researchers for your custom approach

Your data is the backbone to every decision made within your business. Olinger specializes in delivering actionable insights across diverse industries and audiences. Whether it’s understanding niche markets or uncovering trends in high-impact sectors, our tailored research solutions align with your goals and connect with your audience on a deeper level.

Olinger leverages proprietary tools like Live Well®, Quant+, Qual+, OmniView, and UnheardVoices to provide unparalleled insights.

Dive deep into the "why" behind consumer behaviors, and capture measurable data to validate decisions with confidence.

Identify and define distinct consumer groups based on shared behaviors, values, and preferences to create highly targeted strategies.

Reveal critical insights about brand awareness, perception, and loyalty by aligning with consumer emotional dimensions to strengthen brand equity and market position.

For new and existing projects, budgets, and concepts

Your industry is unique, and so are your challenges. Whether you’re navigating niche markets, building connections with specialty audiences, or refining strategies in competitive sectors, Olinger’s tailored research helps you understand your audience and make data-driven decisions that drive success.

Market Research that Shapes Industries, Challenges the Status-Quo, and Illuminates All Voices

At Olinger, we go beyond traditional market research to conduct in-depth studies that challenge industry norms and amplify unheard voices across diverse sectors. Our internal research initiatives provide fresh insights that illuminate hidden behaviors, unmet needs, and emerging trends—empowering organizations to make informed, inclusive decisions that drive meaningful growth.

Live Well®

Capture emotional connections that connect each individual consumer with your brand.
Unique audiences in market research - Olinger

UnheardVoices

Uncover insights from underrepresented groups for inclusive, actionable strategies.
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OmniView

Integrated observational and exploratory research for a full 360° view of your data.
Quantitative Market Research Agencies - Olinger MR

Qual+ & Quant +

Blends qualitative depth with quantitative validation for complete insights.

Our Mission is Simple:

Doing meaningful research that can shape lives in an extraordinary way and help brands help others Live Well.

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Survey responses captured through Olinger's proprietary market research

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Brands and Businesses Utilizing Olinger's Studies to Optimize Business Strategies

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Insights Delivered through the Live Well® Lens

Actionable market research insights deliverables by Olinger
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Years Helping Brands Succeed Through Olinger's Data and Insights

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Have questions? We have expert answers.

Connect with Olinger's team today to begin a conversation about your next market research project.

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