Decode Consumer Decision-Making with Choice-Based Conjoint Analysis (CBC) and Discrete Choice

Understanding why consumers choose one product over another is critical to crafting effective business strategies. Choice-Based Conjoint Analysis (CBC), also known as Discrete Choice modeling, is a powerful market research method that uncovers how consumers evaluate trade-offs when making purchasing decisions. By simulating real-world choices, businesses gain insights into what truly drives preference—whether it’s price, features, branding, or convenience.


Choice Modeling market research by Olinger

Consumers make complex purchasing decisions every day, often weighing multiple factors before selecting a product or service. CBC experiments replicate these decisions by presenting respondents with a set of realistic options and asking them to choose their preferred one. These scenarios mirror actual trade-offs consumers face in the marketplace, providing reliable data on how different attributes impact decision-making.

Online Surveys

Efficiently gather large-scale consumer insights by simulating real purchase decisions in a digital format.

In-Person Interviews

Access deeper qualitative feedback, capturing emotions and decision-making nuances in real time.

Controlled Experiments

Create structured environments to test variables and isolate the impact of different product attributes on consumer choices.

CBC analysis is a go-to method for businesses that need data-driven insights into consumer choices. Its benefits include:

Focus Group Market Research - Have questions? Let's reach the answers together. Olinger MR.

Market Research isn't a one-size-fits-all solution.

Utilize Olinger's research approaches to customize your data collection, reporting, and strategic outcome to ensure your business stays ahead.

Live Well®

Tap into consumers dimensions to build deeper, lasting connections..
Unique audiences in market research - Olinger

UnheardVoices

Amplifying underrepresented perspectives for deeper insights.
Listen to underserves audiences in your market research - Olinger

OmniView

Improve cash flow through structured savings, budgeting techniques
Quantitative Market Research Agencies - Olinger MR

Qual+ & Quant +

Blends qualitative depth with quantitative validation for complete insights.

Ready to start the conversation?