Stay ahead in the financial sector with market research that delivers clarity, compliance, and consumer insights. Olinger helps banks, fintechs, and financial institutions understand market trends, optimize products, and enhance customer trust. Our research solutions provide the data you need to make informed, strategic decisions in an evolving financial landscape.
Olinger’s proprietary market research methodologies uncovers actionable insights that drive growth and improve financial services:
Financial decisions are deeply tied to emotions like security, confidence, and trust. Live Well® Insights helps banking and finance brands understand how these emotional drivers influence consumer behaviors, from selecting a financial institution to choosing investment products. By identifying the subconscious motivators behind financial loyalty, brands can refine messaging, enhance customer relationships, and build stronger brand equity.
Financial consumers interact with brands across multiple touchpoints, from digital banking platforms to in-branch experiences. OmniView integrates qualitative and quantitative research to provide a complete picture of consumer behaviors, needs, and expectations. This approach helps financial institutions refine digital banking experiences, optimize financial product offerings, and improve customer service strategies.
Millions of financial consumers are overlooked due to income level, accessibility challenges, or lack of traditional banking history. Unheard Voices ensures banks and fintech companies gather insights from these underserved groups, helping brands develop more inclusive, accessible financial solutions. This research approach supports financial inclusion strategies, enhances regulatory compliance, and expands market reach.
Data alone doesn’t tell the full story—combining quantitative and qualitative research provides deeper, more actionable insights. Quant+ delivers statistical accuracy on market trends, while Qual+ explores the “why” behind consumer behaviors. This dual approach helps financial institutions make informed decisions on everything from customer retention to risk assessment, improving both strategic planning and product development.
Olinger is ISO 27001 certified, ensuring the highest standards of data security and compliance in market research. This globally recognized certification reflects our commitment to protecting sensitive financial and consumer data, maintaining strict security protocols, and adhering to industry best practices. Financial institutions and fintech brands can trust that our research processes meet rigorous information security standards, safeguarding proprietary insights and customer privacy.
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