Olinger helps travel and hospitality brands uncover key insights into traveler behavior, preferences, and emotions to elevate guest experiences, strengthen loyalty, and drive growth. Our research reveals the emotional connections that influence travel decisions, offering actionable strategies that empower brands to deliver exceptional experiences and build lasting relationships.
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Insights that help travel and hospitality brands understand what resonates most with guests, from unique experiences to brand messaging, ensuring your offerings appeal to high-impact and persuadable segments across resorts, cruises, and destination services.
A 360-degree perspective by combining exploratory qualitative research with quantitative metrics. This approach uncovers hidden guest behaviors and preferences across various touchpoints—from initial trip planning to post-visit feedback—so you can optimize every interaction.
Amplify the feedback of underrepresented and emerging traveler segments, such as budget-conscious "luxury risers" who share spending habits similar to traditional luxury travelers but represent non-typical demographic profiles. By understanding these groups, brands can expand their reach and design experiences that resonate with diverse traveler needs.
Olinger’s Quant+ and Qual+ solutions integrate quantitative surveys with qualitative insights for a comprehensive understanding of traveler behaviors and motivations. Whether you need statistically robust metrics or in-depth emotional context, Olinger's hybrid approach ensures your strategy is informed by both measured data and human stories
Extensive experience — spanning over three decades of insights for luxury travel, resorts, and the cruise industry — sets Olinger apart as an industry leader. Our proprietary methodologies, such as Live Well® Insights, help brands connect with emotionally driven travelers and gain a competitive edge by identifying emerging groups like “luxury risers.”
By combining emotional dimensions like Pride, Loyalty, Authenticity, and Nostalgia with robust behavioral data, Olinger’s research delivers actionable strategies that drive growth and innovation.
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