Your brand’s value extends beyond products or services—it’s about how consumers perceive, trust, and connect with your brand. Olinger’s brand equity studies quantify these intangible benefits, helping you understand your brand’s market strength and guiding smarter decisions. Olinger’s proprietary tools, including Live Well® Insights, reveal the emotional dimensions that drive consumer loyalty and differentiate your brand in the marketplace.
Through a combination of brand tracking and analysis and market share research, Olinger’s studies uncover the factors that contribute to your brand’s reputation and value. This approach integrates both traditional metrics, like awareness and popularity, and emotional drivers, like authenticity and nostalgia, to provide a holistic understanding of your brand’s equity.
Unlike standard methods, Olinger’s studies go further by aligning your brand with consumer mind states, creating a brand positioning map that highlights opportunities for growth and alignment.
Olinger’s brand equity studies provide a clear roadmap for strengthening visibility, loyalty, and competitive positioning. This roadmap equips your team with actionable strategies to enhance emotional connections, refine messaging, and drive long-term growth in market share and equity.
Access insights into your consumers' unaided and aided recall to evaluate brand visibility.
Understand how your audience views your brand’s trustworthiness and relevance.
Leverage Live Well® to align your brand with consumer mind states.
Build a brand positioning map that identifies growth opportunities.
Measure repeat engagement and emotional attachment.
Analyze your brand’s equity against competitors to pinpoint areas for differentiation.
Olinger’s brand equity studies provide a clear roadmap for strengthening visibility, loyalty, and competitive positioning. This roadmap equips your team with actionable strategies to enhance emotional connections, refine messaging, and drive long-term growth in market share and equity.
Olinger’s brand equity studies combine brand popularity metrics, market share research, and emotional insights to measure the value of your brand. This holistic approach uncovers the intangible benefits of your brand, such as customer loyalty, premium pricing, and category leadership.
Understanding brand equity delivers high ROI by providing clarity on strategic areas like pricing, marketing, and product development. While measuring intangible assets can be complex, Olinger’s robust data collection and emotional analysis make it precise and actionable.
For example, a consumer goods company uses brand equity studies to justify premium pricing for its flagship product by showcasing its perceived value compared to private-label competitors.
The insights gained help refine pricing strategies, guide brand extensions, and optimize marketing investments. A clear roadmap enables targeted campaigns to strengthen brand equity and drive consumer loyalty.
Ready to elevate your brand with insights that matter? Connect with our team today to learn how Olinger can help your business thrive.
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