Solutions

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Brand Strategy Studies

Uncover actionable insights with brand positioning, equity, and health tracking through Olinger’s tailored brand strategy studies.
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Marketing Strategy Studies

Test ad effectiveness, messaging recall, and marketing collateral to refine strategies and maximize campaign ROI.
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Live Well® Insights

Leverage emotional insights, segmentation, and mind state data to create CRM-integrated strategies that connect with your audience.
Focus group participants taking notes on feedback about a product's features for product innovation studies and optimization strategies.

Product Innovation Studies

Optimize concepts, pricing, and product features to ensure your innovations resonate with target audiences.
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Consumer Research

Explore consumer behaviors, journeys, and in-store decisions to drive tailored strategies and improve customer experience.
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Specialty Audiences

Reach hard-to-access audiences, including luxury, healthcare, and B2B, with ISO 27k-certified and HIPAA-compliant solutions.

Delivering trusted, strategic market research insights for 30+ years

When it comes to market research solutions, Olinger stands apart with a unique combination of robust methodologies, innovative tools, and proprietary insights like Live Well®. Whether refining a product, optimizing a campaign, or understanding consumer behavior, we provide actionable, data-driven strategies tailored to your specific goals.

Trusted by 0 + Brands, Retailers, and Corporations to Deliver Expert Market Research Insights

Olinger custom primary market research firm, based out of New Orleans, Louisiana USA.
Sample brand health tracker dashboard displaying customer satisfaction metrics, including an 88% satisfaction rate, +48 Net Promoter Score, 72% repeat purchase rate, and a 12% churn rate, showcasing insights into customer loyalty and brand performance.

Market research for business solutions shouldn't be complicated, let's simplify...

How does Olinger’s brand strategy research help build consumer trust?

Olinger's studies align your brand with consumer perceptions and emotional dimensions, delivering insights that strengthen trust and loyalty.

How does Olinger secure data for healthcare and B2B audiences?

As a fully ISO 27k certificated and HIPAA compliant market research agency, Olinger ensures data integrity while accessing hard-to-reach and regulated audiences.

How does Olinger ensure effective ad testing results?

Olinger's approach combines data analytics with behavioral insights, ensuring your campaigns are optimized for engagement and recall.

How does Olinger optimize product concepts?

Olinger's expert researchers test concepts using consumer feedback and emotional alignment metrics to create products that resonate and drive adoption.

What insights can Olinger provide on the consumer journey?

From shop-alongs to digital touch points, Olinger uncovers critical behaviors and preferences that shape purchasing decisions.

What makes Live Well® a powerful tool for market research?

By integrating emotional mind states and segmentation, Live Well® provides actionable insights that align your strategies with consumer values.

Have questions? We have expert answers.