Olinger’s Concept Testing employs Live Well® insights, aligning product innovations with consumer emotions and values. Through targeted market research and advanced methodologies, concepts are refined to meet market demands, thus enhancing product success and consumer satisfaction.
Olinger’s integration of Live Well® in concept testing transcends traditional research by connecting product features with consumer emotional dimensions such as Pride, Love, Authenticity, and Nostalgia. This ensures products not only meet functional needs but also resonate on an emotional level, making them more compelling to your target audience.
Assess concepts through emotional and rational Live Well® insights.
Enhance product alignment with core consumer values.
Increase market acceptance, reduce product failure risk.
Utilized in healthcare to electronics for product refinement.
Consumer testing plays a pivotal role in optimizing product development and market strategies. It provides direct insights from your target market, allowing for precise adjustments before a full-scale launch. This process not only hones product features and messaging but also significantly increases the likelihood of market success and customer satisfaction.
Concept testing offers invaluable insights that help shape the development and marketing strategies of new products. By gathering early feedback from target consumers, businesses can mitigate risks, tailor features to meet market demands, and enhance the overall appeal of their offerings. This proactive approach ensures products are well-received upon launch, bolstering success rates and consumer satisfaction.
Olinger’s market research stands out due to our integrated use of advanced tools and methodologies. The Live Well® approach delves into consumer emotions and values, Quant+ integrates quantitative data with qualitative insights for a broader perspective, and Qual+ offers a deep dive into the qualitative aspects with quantitative backing. Additionally, the Unheard Voices initiative ensures inclusivity and a wider range of consumer feedback, providing a more complete view of market dynamics.
Olinger prides itself on delivering highly actionable insights from our concept testing. Reports from us not only highlight potential market gaps and consumer preferences but also provide detailed recommendations on product features, positioning, and marketing strategies. This clear, actionable guidance helps clients make informed decisions that align closely with consumer expectations and market opportunities.
Olinger employs rigorous methodologies and leverages advanced analytical tools to ensure the reliability and validity of our concept testing findings. By integrating diverse research techniques and continuous calibration of our tools like Live Well®, we maintain high standards of accuracy and relevance in our data, providing clients with dependable insights to drive their product innovation strategies.
Copyright, Olinger © 2025 All Rights Reserved.