Travel Studies That Uncover What Moves Modern Travelers for Brands Seeking Growth
Olinger’s travel studies go beyond surface trends to uncover the emotional, behavioral, and economic drivers behind why—and how—Americans travel. From luxury escapes to budget-conscious getaways, these reports help brands and destinations understand what matters most to today’s travelers. Explore how generational shifts, wellness priorities, and consumer values are shaping the future of U.S. leisure and wellness travel.
Pre-Register for Olinger's 2025 Travel Study
Olinger’s 2025 Travel Study is almost here—offering exclusive insights into where, why, and how Americans are traveling for leisure, rejuvenation, and connection. Built on a nationally representative sample, this study uncovers shifting travel priorities, emotional decision-making, and behavioral patterns across consumer mind state.
2024 Cruise Insights (From 2024 Travel Report)
Get exclusive access to data-driven insights that reveal the cruise industry's biggest opportunities for growth in 2024. Learn what influences consumer cruise decisions and how to align your marketing strategy for maximum impact.
Consumer Travel Spending in Economic Downturn (From 2024 Travel Report)
Discover how economic shifts are reshaping the way Americans plan and prioritize travel while adjusting their budgets, making trade-offs, seeking value, and still finding ways to spend on what matters most. From airfare to experiences, this report reveals how brands can stay relevant by understanding the emotional and behavioral drivers behind travel decisions.
2024 Travel Trends Report (Full Report)
The 2024 Travel Trends Report is Olinger’s most comprehensive look at how U.S. consumers are planning, booking, and experiencing leisure and wellness travel. Backed by behavioral and attitudinal data, this full report helps travel brands, destinations, and marketers understand the evolving preferences driving loyalty, spend, and destination choice in today’s landscape.
Built on a nationally representative sample, this report uncovers not just where travelers are going—but why they choose to go, how they decide, and what emotions influence their final booking decisions.
Built on a nationally representative sample, this report uncovers not just where travelers are going—but why they choose to go, how they decide, and what emotions influence their final booking decisions.
The Great Escape - 2023 Luxury Travel Trends Report (Full Report)
Olinger's 2023 Luxury Travel Trends Report reveals what’s driving today’s most discerning travelers. As the travel industry rebounds and evolves, luxury consumers are setting a new standard—expecting personalization, purpose, and exclusivity from every journey.
This report sheds light on the habits, desires, and future outlook of high-income travelers redefining what premium travel really means.
This report sheds light on the habits, desires, and future outlook of high-income travelers redefining what premium travel really means.
2022 US Luxury Traveler - $250K HHI (Full Report)
In a year shaped by continued recovery and evolving expectations, Olinger’s 2022 Luxury Traveler Study explores how U.S. consumers with household incomes of $250,000 and above approached leisure and premium travel. This report reveals how luxury travelers adapted their behavior in 2022—what experiences they prioritized, how they spent, and what emotional drivers influenced their decisions.
Whether you're in hospitality, wellness, or destination marketing, this full report helps you understand the values and behaviors of high-income travelers in a post-pandemic economy.
Whether you're in hospitality, wellness, or destination marketing, this full report helps you understand the values and behaviors of high-income travelers in a post-pandemic economy.