Spa & Personal Care Studies That Reveal What Consumers Truly Value
spa and personal care studies dive deep into the motivations, behaviors, and emotional drivers behind self-care spending. From med spas to luxury retreats, our research captures how consumers define wellness, what they value most in a spa experience, and how preferences shift across generations and income levels. These insights help brands align offerings with the needs of today’s wellness-focused consumers—and anticipate where demand is headed next.
2024 Spa Consumer Trends (Full Report)
Olinger’s 2024 Spa Insights Report offers a detailed look at how wellness-minded consumers are engaging with spa and personal care experiences. Using the proprietary Live Well® framework, this report breaks down the emotional and behavioral drivers influencing spend, satisfaction, and loyalty—helping spa brands align with what today’s consumers value most.