Live Well® Studies

Coming Soon: A dedicated hub for all of Olinger’s proprietary Live Well® research. This one-stop page will feature every study powered by the Live Well® methodology—offering deep insight into the emotional and behavioral drivers behind consumer decisions across industries.

From CPG and travel to healthcare and wellness, these reports reveal how values like Pride, Loyalty, Authenticity, and Nostalgia shape how people engage with brands—and where opportunities exist to create lasting connections.