This second installment of the CPG SnackScape series dives into the shifting economic factors influencing how, where, and why consumers buy snacks today. From inflation-conscious purchasing at dollar stores to the viral power of snack recommendations, this report reveals what’s motivating consumer decisions across all shopper types. With a special focus on packaging’s emotional impact and retail behaviors, this report is essential for CPG brands navigating today’s competitive aisle.

Whether you’re launching a new product, refreshing packaging, or choosing the right retail partners, these insights will help you make data-backed decisions that resonate with the modern snacker.