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Method & Approach

Values of the Approach

Olinger is committed to delivering unbiased research, emotional insights and measurable results to help your brand thrive.

Ad Testing

Collateral Testing

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Shoppers making purchase decisions, illustrating insights from brand positioning research and consumer behavior analysis to align brands with audience mind states.

Message Recall

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Ad Effectiveness

Our Approach

Examples of How it Works

We design every study to address your unique business challenges, combining cutting-edge tools with tried-and-true methodologies.

Focus

Live Well®

Emotional insights that drive deeper brand connections.

OmniView Integrated research for actionable strategies.

UnheardVoices

Access insights from overlooked audiences.
17%

Quant+ and Qual+

The best of both qualitative and quantitative.

Expected Outcomes

See Our Results in Action

Explore how Olinger has helped brands like yours uncover powerful insights that drive measurable results.

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Increase in Ad Recall

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Alignment with Emotional Insights

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Rise in Customer Loyalty

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Improved Brand Messaging Effectiveness

You can find more in our posts

Beyond Surface-Level Metrics: How Blending Qualitative and Quantitative Research Reveals Your True Competitive Position
Brand PositioningBrand StrategyConsumer Research

Beyond Surface-Level Metrics: How Blending Qualitative and Quantitative Research Reveals Your True Competitive Position

Your latest competitive benchmarking report shows you’re ranked third in…

Learn more
Understanding the Emotional Drivers Behind Grocery Retail Trends: Why It’s Time for Brands to Rethink Their Strategy
Brand StrategyConsumer ResearchPurchase Behavior

Understanding the Emotional Drivers Behind Grocery Retail Trends: Why It’s Time for Brands to Rethink Their Strategy

Grocery stores are typically viewed through a functional lens: price,…

Learn more
Olinger custom primary market research firm, based out of New Orleans, Louisiana USA.

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