Q4 Insights & Releases:

2025 Fall and Winter Travel Insights with Emotional ROI for Marketing and Insights Teams

Olinger’s 2025 Fall & Winter Travel Trends Report reveals how emotional drivers, safety priorities, and spending patterns are reshaping the season and what brands can do now to capture high-value travelers in early 2026.

Get the Report

Industry-Shaping Insights That Disrupts Assumptions and Elevate Every Voice

Olinger’s internal studies go beyond surface-level trends to reveal the emotional, behavioral, and economic forces shaping today’s consumers. Built with proprietary methodologies like Live Well® and UnheardVoices, these studies challenge conventional thinking and uncover what truly drives decision-making across diverse audiences. For companies looking to stay ahead of cultural shifts, deepen customer connections, and make confident, data-backed decisions—these insights deliver a competitive edge rooted in what matters most: people.

Live Well® Studies

Capture emotional connections that connect each individual consumer with your brand.
In-Store Pricing Optimization Strategies through expert market research insights by Olinger

CPG & Grocery Studies

Emotional and economic drivers behind everyday brand choices.
Cruise Industry Market Research - understand traveler patterns and behaviors by Olinger

Travel Studies

Consumer motivations and behaviors shaping today’s travel experiences.
Market Research for healthcare institutions - Hard to reach medical professional market research

Healthcare & Wellness Studies

Patient needs, preferences, and emotional health decision triggers.
Pricing strategies that increase sales and optimize cart size for brands of all sizes. Small businesses to large corporations benefit from pricing optimization market research

Retail & Shopping Studies

Insights into evolving shopper mindsets and purchasing decisions.
Consumer Purchase behavior testing - influencer market research by Olinger's Live Well Insights approach. Track consumer emotions during all phases of their journey and how your brand can win share of wallet.

Spa & Beauty Studies

Consumer values driving self-care, beauty, and wellness choices.

Looking for a specific study? Reach out!

Olinger has produced hundreds of studies in various data sectors over 30+ years. Specific study requests can be made here, or a meeting can be requested for additional insights to any of our published studies.