Since 2022, Olinger's annual Travel Study has been a cornerstone resource for over 1500 industry professionals, providing key insights into consumer travel behaviors, intentions, and attitudes toward travel. This year, we're splitting the report by season to help brands pinpoint KPI's that directly impact decisions: Summer Travel and Winter Travel.
Be among the first to receive this year's two-part report directly to your inbox.
Explore emerging travel trends, from top cities and regions drawing interest to the motivations behind travel choices, including cultural exploration and relaxation. Understand traveler profiles, the influence of economic conditions, and loyalty towards travel types like road trips or luxury vacations.
Uncover key factors influencing travel decisions, from safety and budget to cultural experiences. Dive into the role of travel media, group dynamics in planning, and the impact of loyalty programs on booking behaviors. Assess preferences for accommodations, focusing on sustainability and luxury amenities.
Evaluate traveler satisfaction with current travel technology and discover needs in less explored regions. Assess the evolving interest in wellness travel and the integration of remote work with travel experiences to pinpoint opportunities for innovation.
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