CPG SnackScape: Brand Loyalty & Perception

What’s Driving Brand Loyalty in the Snacking Aisle?

Taste gets you noticed—but emotional connection keeps you on the shopping list. This bite-sized report goes beyond flavor to uncover how consumers build loyalty through trust, identity, and experience. Backed by Olinger’s Live Well® methodology, it reveals the emotional drivers, visual cues, and behavioral patterns that shape brand perception—and gives marketing and product teams the insight they need to create lasting, loyalty-building impact.

What to Expect

Emotional Drivers Influencing Loyalty

Discover how mind states like Pride, Loyalty, Authenticity, and Nostalgia shape the way consumers connect with brands. These emotional cues play a powerful role in trial, preference, and long-term loyalty.

Packaging That Builds Perception

Visual identity isn’t just aesthetic—it signals trust, quality, and intent to today’s consumer. Learn which packaging elements stand out and how they influence purchase decisions across shopper segments.

Generational Patterns in Snacking

From Gen Z to Boomers, every generation snacks differently and for different reasons. Explore how behaviors, motivations, and shopping habits vary—and what that means for your brand strategy.