This concise 2022 report presents the top 7 insights from a survey of 1,000 individuals (ages 18-75), focusing on purchasing decisions in the grocery sector following the COVID-19 pandemic. It provides a snapshot of consumer preferences, with a particular focus on income demographics and their impact on shopping habits.
Gain access to these insights that can guide your grocery retail strategy here:
This section explores how income levels and lifestyle choices influence consumer preferences for organic versus non-organic products. It highlights key trends in consumer behavior, revealing the factors that drive organic purchases and the shift in priorities since the pandemic.
Learn about the evolving dietary habits of consumers post-COVID, focusing on health-conscious eating. This segment examines how preferences for plant-based, low-carb, and other specialized diets are growing, and how they vary across income and age demographics.
Gain insights into how consumers engage with nutritional labels when making grocery decisions. This section uncovers the surprising gaps in understanding “clean labels” and how much attention is paid to label details, regardless of whether consumers can define terms correctly.
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