SnackScape:

Unpacking 2025's CPG Snacking Trends

Dive into the first installment of Olinger's three-part series that uncovers the latest snacking trends shaping the CPG industry. This comprehensive study offers critical insights into consumer preferences, highlighting how classic flavors continue to anchor emerging taste sensations. Perfect for CPG brands looking to add data-backed refining their product strategies and marketing campaigns, this report provides the data needed to stay ahead in a rapidly evolving market.

What to Expect

Consumer Insights

Gain a deep understanding of consumer preferences with insights into popular snacking times, preferred snack types, and trends between healthy and indulgent options. This section provides a comprehensive view of current snacking behaviors to inform targeted product development.

Snacking Dynamics

Examine the snacking styles across different generations, revealing patterns in how often consumers snack, their preferred times, and whether they treat snacks as food or fuel. This analysis highlights generational differences and commonalities within the CPG industry.

Gaps and Opportunities

Discover emerging flavor trends that are capturing consumer interest, especially the shift towards healthier, natural, and organic ingredients. This segment explores how new tastes are integrating with traditional flavors to meet evolving consumer expectations.