2025 CPG Snacking Insights

Discover the Key Trends and Consumer Insights Shaping the Snack Market in 2025

The snacking industry is evolving, with new trends, shifting consumer behaviors, and changing demands. Olinger's 2025 CPG SnackScape Study provides an in-depth, three-part analysis of these changes, offering valuable insights into the emotional and functional drivers behind today’s snack choices. Whether you’re focused on brand positioning or looking to create more meaningful consumer connections, this study is your roadmap to understanding what motivates snack shoppers in 2025.

What to Expect

In-Depth Consumer Insights

Explore the evolving habits of snack consumers, including how economic pressures, emotional connections, and generational preferences are influencing buying decisions.

Snacking Dynamics

Gain clarity on how different generations – from Gen Z to Baby Boomers – are approaching snacking, and how their preferences are shaping the future of the snack market.

Gaps and Opportunities

Learn how visual appeal and brand identity impact consumer perceptions, and how packaging can help forge stronger emotional connections with your target audience.